Mission

With integrity we sell and support Brother products and solutions

Vision

A socially responsible Global Corporation engaging in New Zealand and the Pacific as the supplier of choice in every Brother product category. Creating wealth for stakeholders through leadership in business practice and the integration of advanced technology. With every engagement we embody “At your side” creating lifelong customers through highly skilled, dedicated employees and business partners

Core Values

• Global teamwork by close collaboration with global colleagues and optimisation of global resources
• Invest in continuous value creation for customers with spirit of "At your side"
• Company culture of integrity
• Fully empowered staff and customers
• Transparent and external accountability
• Growth through retained earnings and positive cash flow
• To maintain state of the art technology in our business operations
• To constantly evaluate our business and embrace appropriate change with speed
• To listen to, respect and respond to requirements of our staff and customers
• To be at the forefront of environmentally sound and substantial business practices