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Company Profile - About Brother New Zealand

Brother International (NZ) Limited (BINZ) markets Brother branded finished goods, spares and consumables, nation-wide. BINZ operates a sales office in Auckland, principally to service the Northland, Auckland and Waikato markets.

Our head office and warehousing operation is situated in Gracefield, Wellington, also providing after sales services through a Technical Help Desk and a national warranty system via authorised sub-contractors. The Corporate Solutions Centre is in the Wellington CBD and dominates the Wellington skyline.


BINZ is fully owned by Brother International Corporation (BIC) Japan in turn owned by Brother Industries Limited - the ultimate parent and listed on the Japanese stock exchange.

BINZ communicates directly with, and places orders to BIC at all times, and the product is shipped to BINZ from the numerous Brother factories situated around the world.

Brief History of BINZ:

  • BINZ was formed in 1957 as Brother Distributors Limited.
  • It became a publicly listed company in 1960.
  • After a take over in 1985, Brother Distributors became a subsidiary of Broadway Limited.
  • In 1990 Brother Distributors Limited became the sole suppliers of Telecom fax machines in New Zealand and currently provide full logistical and service support.
  • Became Brother International (NZ) Limited when sold to Brother International Corporation Japan in July of 1992.
  • BINZ became an ISO 9002 quality assured supplier in January 1997.
  • BINZ also became the first Asia Pacific Brother entity to obtain ISO14001 environmental certification.

Products sold by BINZ include:

  • Laser Printers
  • A full range of Facsimile Machines
  • Lettering and labelling machines
  • Typewriters and Wordprocessors
  • Sewing Machines & Overlockers (Domestic & Industrial)

Mission Statement of Brother International (NZ) Limited

"With integrity, we sell and support Brother approved products and solutions."

Graham Walshe - Executive Chairman

Graham Walshe

We are living in an exciting and very much rapidly changing world and with it comes the need to see change and utilise its power. Brother is a company that seeks through extensive research and development to originate technology and produce products that the end user will say, "that's just what I need". Market leadership is something that we strive for across all our product lines and the need to reward our users with a level of service that rewards them for their purchase will ensure these strategies succeed. It's people who make the difference and we are blessed as a company to have the services of the very best in their respective fields, and this asset will distinguish our company from that of our competitors.






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