Brother launches the Business Smart Series, combining compact design with business-focused performance and security
New Zealand August 2026 - Brother has announced the launch of a new generation of professional A4 inkjet printers, giving a compelling new option for businesses seeking professional performance, a smaller footprint and enhanced sustainability benefits.
“The Business Smart Series represents the next evolution of Brother’s business inkjet offering,” said Clint Scott, General Manager Sales and Marketing at Brother “Developed for the way modern teams work, it combines professional print performance, advanced security and sustainability features in a compact footprint. The result is a range that delivers the reliability customers expect from Brother, with greater efficiency and flexibility for today’s workplace.”
At the heart of the new range is Brother’s patented MAXIDRIVE print head technology, which precisely delivers ink at high speed to enable fast, consistent printing without compromising on quality. Combined with premium pigment inks, businesses can produce sharp text and vibrant colour documents that look professional every time.
Designed for reliability
For business customers, downtime and manual maintenance can directly impact productivity. Brother’s Advanced Maintenance technology continuously monitors and maintains devices, helping ensure peak performance and addressing potential issues before they disrupt daily operations. For partners, this results in more dependable devices across their customer base.
Built for everyday business workflows
Built around workflows, the range also prioritises print and document management to support everyday tasks more efficiently.
Fast automatic two‑sided scanning and an intuitive touchscreen with personalised shortcuts help simplify document handling and improve efficiency. Flexible paper handling, including multiple trays and a multi-purpose tray, allows businesses to manage mixed media printing from a single compact device
Secure by design
As data protection requirements continue to increase, security remains a key consideration for business customers. All Business Smart X Series devices have been designed with security in mind, with protection built in across device, network and document workflows.
Compatible with Brother and third-party solutions, enables businesses to tailor their device with a comprehensive suite of document management, security and workflow solutions to automate and enhance business processes.
Sustainability without compromise
The Business Smart Series is designed for low energy consumption incorporating up to 30% recycled plastic and is carefully packaged in Brothers easy-to-recycle, EPS-free packaging.
In support of a more circular economy, Brother Original ink cartridges are also designed for remanufacturing and can be returned free of charge as part of our nationwide recycling programme.
A valuable opportunity for the channel
The arrival of the Business Smart Series models completes Brother’s next-generation inkjet portfolio refresh in New Zealand. Since late last year, Brother has introduced a comprehensive range of inkjet solutions, spanning compact SOHO A4 devices, professional A3 business printers and, for the first time, Brother tank printers. Together, the expanded portfolio provides a complete range of inkjet solutions designed to meet the needs of home users, small businesses and enterprise environments.
All models are available now.