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Corporate Social Responsibility

Caring for the planet; caring for people

Brother takes Corporate Social Responsibility (CSR) to heart. CSR means our bottom line goes beyond economics. We believe that what we do won’t be good for Brother if it isn’t also good for the environment and for our customers and employees.

Brother’s Global Charter

Our CSR principles are reflected in the Brother Group Global Charter, which was crafted in 1999 based on the concept of "Tomoiki" (co-existence).

Our employees base their decisions and actions on the guidelines set out in the Brother Group Global Charter, which has policies centered on: “commitment to quality”, “customer first” and “care for the environment”.

Read Brother's Global Charter

In order to live and breathe these responsibilities, Brother has implemented an extensive Corporate Social Responsibility (CSR) management programme. We have led the way on many of the employee and environmental CSR initiatives in the print industry.

We recognise that CSR is a journey. To us, it is a fulfillment of our motto "At Your Side". We’re proud to undertake this journey because we know that we’re creating an organisation that our stakeholders can respect and our employees can be proud of.

Learn more about Brother’s global CSR activities

Brother cares for the planet

Brother Earth


Brother Earth defines our positive attitude and commitment to our communities and our planet.

Our goal is to help build a society where sustainable development can be achieved. We’re doing this by continuously assessing and minimising our environmental impact across of all aspects of our business operations.

“Click for the Earth” at www.brotherearth.com and Brother will make a donation to a global environmental conservation project.

Read more about Brother Earth's global initiatives


Restriction of Hazardous Substances in Electrical & Electronic Equipment (RoHs)

Compliance with the RoHS directive is our commitment to the restriction of the use of certain hazardous substances in electrical and electronic equipment. We ban the placing on the market of new electrical and electronic equipment containing lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants.

Read more about RoHS


Our comprehensive recycling programme ensures you can access a variety of free and responsible pathways for recycling your empty consumables and old print hardware. Operating since 2008 with the support of certified e-waste specialists, Recycling Group, Brother has made recycling simple and easy.

Recycling your old products helps to close the loop, giving new life to old materials. Together, we can support a greener tomorrow, one responsible choice at a time.

Learn more


We make concern for the environment a cornerstone of our business practice (ISO 14001)

At Brother International (NZ) Limited, we see it as our moral and global duty to instill environmental awareness and commitment in all our employees.

Under the environmental standard management system ISO 14001, we are committed to pollution prevention, reducing carbon emissions and reducing waste going to landfill. Through our environmental objectives and targets, we work for continual improvement.

We don’t just work to meet legal, regulatory and other requirements, but we strive to exceed these, and to be recognised as being at the forefront of environmentally sound and sustainable business practices.
Read our Sustainability Policy



We hold Toitū net carbonzero certification

In 2013, Brother International (NZ) Limited became certified under the world leading Toitū net carbonzero (formerly Toitū carbonzero and carboNZero) certification, for our commitment to environmental leadership. This certification assures customers that our efforts to manage, reduce and offset carbon emissions are effective under ISO 14065.

Our Disclosure Statement of Toitū net carbonzero certification is found here.

Learn more about Brother and Toitū net carbonzero


We hold the Eco Choice Aotearoa certification for selected products

Copying machines, printers, fax machines & multi-functional devices

Licence No. 2410083

HQ_331 x 192px

We’re proud to be Eco Choice Aotearoa certified for selected products. This is New Zealand's official environmental label, initiated and endorsed by the New Zealand Government, although independently operated, and recognises the increasing effort of manufacturers to reduce the environmental impact of their products.

Read our Material Safety Data Sheets and Air Emissions information here for Eco Choice Aotearoa certified products.

We strive to create environmentally friendly products. Brother Printers and MFC's have a printing system that reduces consumables wastage. Users no longer have to throw away a drum or inkjet print head every time they empty the toner or ink cartridge. Toners and ink cartridges can be replaced separately. Newer models also have a draft print mode to reduce the amount of toner or ink required for standard prints.


We've partnered with Trees That Count 


We have a goal to fund a minimum of 500 native trees each year as part of our Managed Print Services offering to business customers. It's estimated that 500 trees are expected to remove more than 110 tonnes of COemissions from the atmosphere over a 50-year period as the trees grow.

Our partnership with Trees That Count aligns to Brother's global commitment to Sustainable Development Goals, a series of goals adopted by all United Nations Member States that define global priorities and aspirations for 2030. These goals provide a shared blueprint for peace and prosperity for people and the planet now and into the future.

Brother cares for its customers, employees, and communities

We put customers first (ISO 9001)


At Brother, our policy is "customer-first". We strive to provide the highest quality of support services possible and believe in being at our customers' side, every step of the way.

Brother has been rated the number one print brand for service by New Zealanders.* We’re proud to be the only print brand to have a local NZ helpdesk (based in Auckland, Tauranga, Wellington & Christchurch), providing support for customers 7 days a week. We also provide a 4 year on-site warranty commitment when customers purchase and use genuine consumables, and a free recycling programme on hardware and ink/toner for both home and business customers.

*According Perceptive research 2018


We are committed to providing quality products


At Brother, we take pride in our work and are committed to providing our customers with quality products and services that exceed expectation.

Read our Quality Policy

We contribute to the local community

Kiwis have a generous, giving spirit and at Brother we are proud to give back to our community by sponsoring and supporting numerous organisations and events. We currently support:
  • Pacific Cooperation Foundation
  • Cancer Society NZ
  • Litter Intelligence

We care about employee wellbeing

At Brother, we know that our people are responsible for our success. The wellbeing of our employees is fundamental, and an important component of this is a healthy work-life balance. The benefits given to our employees often exceed those required under law. We provide all employees with generous provisions for maternity leave, life insurance, and health cover.

Brother NZ
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