Package Design Optimisation
See how we’re optimising package design to reduce our environmental impact.
Our comprehensive recycling programme ensures you can access a variety of free and responsible pathways for recycling your empty consumables and old print hardware. Operating since 2008 with the support of certified e-waste specialists, Recycling Group, Brother has made recycling simple and easy.
Recycling your old products helps to close the loop, giving new life to old materials. Together, we can support a greener tomorrow, one responsible choice at a time.
Recycling your empty Brother ink, toner and drum cartridges reduces the amount of waste in landfill and enables these materials to be repurposed into new products. With support from Recycling Group, recycling consumables has never been easier.
Empty Brother consumables can be recycled via:
If you're a Managed Print Services customer, you'll be supplied with a recycling box when you start a new contract. Recycling is at no additional cost. Each time a box is returned to Recycling Group, they'll send you out a new one.
Printer Pick Up is a print industry first in Aotearoa New Zealand that makes it easier than ever to recycle an old printer.
When you buy a new Brother printer, we’ll pick up your old one and recycle it for you – regardless of the brand. We’ll also take away the packaging from your new printer.
Alternatively, you can drop your old printer off at any of our nationwide drop-off points to be recycled.
If you're a new Managed Print Services customer, you can choose to have your old print hardware removed and recycled for free when you start a new contract.
Since 2008, we've recycled more than1:
of printer hardware
toner cartridges
ink cartridges
laser printer drums
fax cartridges
Removing polystyrene (EPS) and polyethylene (EPE) packaging from our products is an environmentally responsible step that reduces non-recyclable waste and promotes sustainable packaging alternatives, including cardboard and pulp. EPS/EPE packaging will continue to be phased out.
Customers and partners are encouraged to keep an eye out for EPE/EPS-free packaging on Brother products that feature the special badge.
Corporate Social Responsibility (CSR) is a corporate commitment to improving community well-being through positive contribution towards social and environmental responsibility. This commitment is embodied by Brother through our motto - at your side.
Brother strongly believes in being a responsible corporate citizen - this is reflected in our broad range of Corporate Social Responsibility (CSR) policies and programs.
Since 1999, the Brother Group has been actively engaged in environmental activities rooted in the concept of the '5Rs'. These principles are instrumental in the Brother Group's commitment to fostering a sustainable material-cycle society.
RoHS is the 'Restriction of the use of certain Hazardous Substances' in electrical and electronic equipment. We prohibit the sale of new electrical and electronic equipment that exceeds agreed-upon levels of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants. An Explanation of RoHS and lists of restricted substances will provide you with more information.
Material Safety Data Sheets (SDS) are also available for our products.
Recycling Group (formerly Croxley Recycling) is Brother's trusted e-waste recycling partner in New Zealand. They hold ISO 9001 and 14001 certification, setting the standard in e-waste recycling and providing a trusted and transparent service. Having a partner with the expertise to collect, handle and recycle e-waste appropriately is vitally important to us.
We partner with Recycling Group to recycle cardboard, plastic, metal, toner and electronics. Based on all Brother materials collected by Recycling Group, approximately 99% by weight is recycled into various new pathways1.
As part of circular economy initiatives, Brother is working to collect and recycle Brother products such as used cartridges and machines. Customer cooperation is essential for this activity. We are making it easy for all Brother customers.
Filmed in 2019, learn about Brother New Zealand's journey towards a circular economy from Director of Corporate Strategy & CSR, along with Recycling Group Manager, Wayne Grieve (formerly with Croxley Recycling).
Video supplied by Brother Earth.
See how we’re optimising package design to reduce our environmental impact.
Explore Brother's development in low standby power technology, which can be very close to zero.
We send selected printer toner cartridges to Brother in Slovakia to be remanufactured.