Corporate Social Responsibility

Brother’s Corporate Social Responsibility principles are guided by the Brother Group Global Charter, established in 1999. This charter outlines our commitment to quality, customer-first values and environmental care, forming the foundation of how we operate as a responsible business.

CSR is part of who we are and reflects our promise to be “At Your Side.” Every action we take aims to benefit our customers, employees and communities while supporting a sustainable future.

Brother Earth began in 2010 as a global slogan for environmental initiatives. From 2025, it represents our broader commitment to sustainability, guided by the message “Working with you for a sustainable future.”

Through this commitment, the Brother Group supports the United Nations Sustainable Development Goals (SDGs), addressing global challenges through innovation, environmental preservation, and community engagement.

You can explore these global initiatives on Brother SDGs STORY, where the Brother Group shares its sustainability and environmental conservation activities under the Brother Earth slogan.

Click for the Earth is one of Brother’s global environmental conservation activities that lets anyone take part in sustainability with a single click. Choose an activity you want to support and click the Donate button once per day. For every click, Brother makes a donation of one yen (about one cent USD) on your behalf.

Your clicks help regenerate forests, restore ecosystems and combat desertification around the world. Join us in making a difference one click at a time.

Brother New Zealand is committed to closing the loop through responsible recycling and resource recovery. In partnership with certified e-waste recycler, Recycling Group, we ensure our consumables and hardware are processed with care and transparency.

Since the launch of our recycling programme in 2008, approximately 98%¹ of all Brother materials collected have been recycled into new uses, giving valuable resources a second life and keeping waste out of landfills. This partnership supports a truly circular economy where sustainability is built into every stage of the product lifecycle.

Brother New Zealand operates within a strong governance framework that ensures ethical, transparent and responsible business practices. Our company policies guide how we work with integrity and accountability while maintaining the highest standards of quality, safety and sustainability.

Our policies include:

• Sustainability Policy – embedding environmental responsibility in our operations
• Quality Policy – ensuring consistency and excellence in every product and service
• Health and Safety Policy – promoting a safe and healthy workplace
• Brother Global ESG Policies – aligning local actions with global commitments
  
  

These policies reflect our ongoing commitment to trust, accountability and continuous improvement.

Corporate Social Responsibility is at the heart of everything we do, including how we care for our customers and our people. Guided by our “At Your Side” philosophy, we deliver award-winning support through our New Zealand-based Helpdesk and on-site service network, ensuring customers receive help whenever they need it.

We’re also proud to be Great Place to Work® certified, recognising our positive, inclusive and supportive workplace culture. A healthy work-life balance is fundamental to our success, and our benefits often exceed legal requirements. We provide generous provisions for maternity leave, life insurance and health cover, along with opportunities for professional development and personal growth in a safe, connected environment.

1 Based on third-party reporting provided by Recycling Group and conducted by Lifecycles. As at 28 November 2023.